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Hitting the Bulls-Eye With Promotional Products
Imagine yourself an expert marksman with a gun, bow and arrow or maybe even darts. If you close your eyes and imagine you’re on the range, what do you see? Do you envision there being bullet holes all...
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I Hate it When the Surgeon says “Oops!”
Oops, forgot the proof on this one! We’ve all heard stories of surgical operations gone awry; from a sponge being left inside a body cavity to the wrong body part being removed. I know people who have...
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Is More Always Better?
More is better, right? Perhaps that’s true when it comes to money or knowledge or ice cream, but not necessarily when it pertains to certain forms of advertising. I sell promotional marketing, much of...
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Here’s a Jobs Plan Idea; Sell Something
Those of us in sales are all too familiar with job creation although we might not ever think of it that way. The truth is every time we sell something to a client be it promotional products, apparel or...
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Products that Remain to be Seen
More and more as I work with clients, my goal is to show them how promotional products (PP’s) are truly one of the most effective forms of advertising. PP’s have gotten a bad rap over the years and...
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A Whole New Way to Go Green
Never in my wildest dreams did I believe marijuana would become legal during my lifetime. Not that I’ve inhaled mind you, but it seemed like one of those issues that would always be talked about and...
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What Would You Do Differently?
Here’s the scenario: Just shy of a year ago I was referred to a woman at a Fortune 500 company who’d just taken over a new position. Part of her job was purchasing promotional products in large...
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Five Myths on Using Promotional Products
What’s the first thing you think of when you hear these terms: trinkets and trash, swag, giveaways, tchotchkes? Junk with a logo on it, right? Cheap pens, useless products with a logo, T-shirts you...
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What Do TED Talks and Epiphanies Have in Common?
I’ve often heard that to think outside the box (a term I’ve grown to hate) we need to expose ourselves to thoughts and ideas outside our normal frame of reference. Epiphanies often come when you tie...
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What do a Whoopee Cushion and a Brain Have in Common?
The fact is there are a lot of terrible promotional products you can buy. Something like 900,000 products can be imprinted with your company’s brand, but how many would you really feel comfortable...
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